Jaguar cars have a lengthy history of elegant styling and sporting performance.
Options and packages readily available for the R-Sport are the Comfort package, which adds raised front seats with a massage function, front passenger seat memory settings, four-zone climate control, and a power rear sun visor. Other notable options add a surround-view camera, parking sensors, automatic parking system, Apple CarPlay and Android Auto integration, adaptive cruise control, upgraded Meridian audio system, and a heated wood and leather steering wheel. After World War II, SS Cars switched its moniker to Jaguar in order never to be related to the Nazi paramilitary organization that bore exactly the same initials. Its first postwar offering was 1948's Mark V. The luxury sedan was joined that year by the XK 120, a sports car which was the fastest production automobile of its day — its name indicating its top speed. The XK 120 proved quite popular and helped Jaguar establish a strong presence in the sports vehicle market. By the 1950s, Jaguar had begun exporting luxury vehicles to the United States. Created only for the American market, the Mark VII Saloon was introduced in 1951 and was a winner with stateside motorists. In 1956, the car took the prize at the Monte Carlo Rally. Later in the decade, Jaguar added the Mark VIII and Mark IX to its lineup. Meanwhile, the XK became the XK 140 as performance increased. Then came the XK 150 which was obviously much faster, though nearly as curvaceously alluring whilst the 120/140 models. Jaguar cars have a lengthy history of elegant styling and sporting performance. The brand was created in the United Kingdom, and for decades its vehicles were synonymous with the old-world luxury of the British upper classes. Now, Jaguar has been underneath the ownership of other automakers, but Jaguar cars will always bear the unmistakable gleam of traditional English refinement. The company traces its roots to the Swallow Sidecar Company, founded in 1922 by Bill Lyons and William Walmsley. Located in Blackpool, England, the organization produced a well known distinct aluminum motorcycle sidecars. Swallow eventually switched its focus to automobile production, changing its name to SS Cars Ltd. in 1933. The very first vehicle to hold the Jaguar name was the SS Jaguar 100, released in 1935. The R-Sport comes well built with standard 19-inch wheels, adaptive and auto-leveling suspension, adjustable drive modes, front and rear parking sensors, a rearview camera, and automatic wipers. Adaptive LED headlights with automatic high beams, panoramic sunroof, electric slow-closing doors, keyless ignition and entry, and an electric tailgate. In the R-Sport you'll find leather upholstery, dual-zone automatic climate control, heated and ventilated seats, driver-seat memory settings, and a power-adjustable and heated steering wheel. A 10-inch touchscreen anchors the infotainment system featuring navigation, Bluetooth, voice controls, Jaguar's InControl app suite, a 4G Wi-Fi hotspot, and a 14-speaker Meridian audio system with a satellite and HD radio, a CD player, digital music storage, and a USB connection. A decade later, Jaguar introduced the XJ6C and XJ12C coupes to participate the sedans. At one point, the XJ12 was the fastest production sedan of its day. By the mid-'70s the lovely E-Type was replaced by the relatively bland XJ-S. The 1980s saw Jaguar continuing to raise the bar in performance with the launch of the XJ-S HE and a true-world supercar, the XJ220. By this time around, however, Jaguar's cars had also built up a reputation for questionable reliability, electrical problems being the principle source of owners' angst. Increased competition from German automakers and adverse exchange rates didn't help matters either. Without much capital to work well with to enhance matters, the company decided to pursue a partnership with another company. This decision ultimately generated a complete buyout of Jaguar by Ford in 1990. Sales plummeted, and Jaguar's financial problems caused further headaches for parent company Ford, that has been also experiencing financial turmoil. Ford cut its losses and sold Jaguar (and fellow British premium brand Land Rover) to Indian manufacturer Tata in 2008. Though reliability still remains a concern, new models just like the XF and redesigned icons XK and XJ seem to indicate a bright Jaguar future, while they feature modern designs sprinkled with a fair share of classic Britannic charm. Ford's influence (and financial support) was evident with the 1997 launch of Jaguar's XK8 and supercharged XKR sports cars. Powering both was Jaguar's new AJ-V8, a compact yet powerful engine which was also found in certain Land Rover vehicles. A couple of years later, Jaguar made an attempt to broaden its product line with the introduction of a lower-priced, entry-luxury compact sedan known as the X-Type. Unfortunately, this model sold poorly, as its modest European Ford sedan underpinnings proved to be a liability. Around this time, Jaguar's old-school traditional styling grew stale as competitors moved into the new millennium with cutting-edge, modern designs inside and out.